Netflix Games | The Ultimatum: Choices

The incomparable Chloe Veitch takes us inside the game in this official trailer for Netflix.

The Challenge

The brief called for a fast-turnaround promo featuring Netflix personality Chloe Veitch that could bridge the world of the series and the mobile game. With a limited production window and no budget for custom set construction, we needed a production approach that felt cinematic while remaining highly efficient.

Our Approach

We designed the spot around a virtual production workflow, combining live-action photography with AI-generated environments. By leveraging lightweight production techniques and a robust post pipeline, we created premium-looking worlds without the cost or schedule of traditional set builds.

The Result

The campaign launched across Netflix Games' channels, introducing The Ultimatum: Choices with a trailer that felt larger than its production footprint. The project demonstrated how thoughtful integration of AI-generated environments and live action can deliver premium visuals on an independent budget.

AI-Generated Sets

With no budget for physical set construction, we photographed Chloe on a green screen stage and composited her into AI-generated environments. Rather than treating the AI-generated environments as flat plates, we reverse engineered their perspective to determine camera height, focal length, subject distance, lighting direction, and color temperature so they could be precisely matched on set. We then telescoped the 2D AI-generated environments into layered 3D space, adding atmospheric haze, specular highlights, practical light sources, and foreground elements to create depth and an organic, seamless composite.

AI-generated hotel room environment before live-action compositing — AI environment

Chloe Veitch photographed on a green screen stage with matched lighting — Green screen photography

Final composite integrating Chloe Veitch into the AI-generated hotel room — Final composite

Capabilities