Cedars-Sinai's expert doctors answer the internet's biggest health questions.
Cedars-Sinai wanted to answer the internet’s biggest health questions in a format that felt credible, direct and native to social media.
We built a repeatable social series around Cedars-Sinai physicians responding to real, unexpected and insightful online comments—from robotic heart surgery and broken-heart syndrome to sexual health, dementia and Alzheimer’s disease.
The format made complex medical information approachable while giving Cedars-Sinai experts a lively, human way to join conversations already happening online.