Naturalistic, snappy drop-ins on virtual visits between Cedars-Sinai patients and doctors.
The campaign needed to make virtual care feel personal, immediate and visually engaging within a series of brief social films.
We created naturalistic, snappy drop-ins on virtual visits between Cedars-Sinai patients and doctors, balancing realism and approachable performances with a clean, crisp visual language. The full campaign was shot over three days with twelve actors.
Ten distinct 15-second videos gave Cedars-Sinai a flexible social campaign that connected with audiences and performed exceptionally well across its channels.