Agency partner Armed Mind tapped Effie Studios to launch A Knight of the Seven Kingdoms with a social campaign built around a simple, irresistible premise: What if you had a medieval squire to handle your modern-day chores?
To break through for a prestige fantasy series, the campaign needed to feel genuinely funny and shareable. The medieval-meets-modern concept had to land instantly across platforms in this talent-driven campaign.
We cast and produced a series of videos featuring Noah Beck, Marshawn Lynch, and The Chainsmokers, finding the breakout talent who brought the squire character to life. The humor came from playing it straight: swords for kitchen tasks, ravens for text messages, lookout towers in the backyard. We shot for social-first formats while keeping the production cinematic enough to live on HBO's channels.
The campaign generated 22 million views across platforms, driving massive organic engagement at launch and establishing A Knight of the Seven Kingdoms as one of HBO's most talked-about premieres of 2026.