Twelve films. One stage. A fully previsualized production system built before virtual production had a name.
Hyundai needed twelve distinct films introducing technology across the Elantra and Sonata. The campaign had to create a different visual identity for every story while working within a compact stage footprint and an extremely compressed production schedule.
We built the campaign virtually in preproduction, designing custom LED elements and mapping every camera position, focal length, and focal distance before the shoot. Those specifications transferred directly to motion-control cameras on set, allowing the live-action team to reproduce approved virtual frames with precision.
A cohesive twelve-part campaign with the scale and variation of a much larger production. The workflow gave the agency and client clarity before cameras rolled, reduced decision-making on stage, and turned a limited footprint into a flexible world for the entire series.
Custom illuminated scenic elements extended the set and gave each chapter its own visual language. Across the campaign, color, light, composition, and camera movement transformed the same controlled environment again and again.
A scale-accurate virtual set let the team previsualize and approve the complete twelve-minute campaign before production. Motion control then translated the virtual camera map into the physical shoot, creating an unusually direct line from previs to final photography.
